If you have a website, you need to promote it. Waiting for people who are surfing the internet to find it is definitely hit-or-miss, and a lack of marketing is the main reason why websites fail.
I always say that you can have the best facebook page in the world, with a trillion fans, but you will never maximise its potential if you’re not promoting your website through it. After all, every visit from a fan to your facebook page gives the facebook.com domain name a hit, you don’t own it whereas you own your website’s domain name so any traffic to your website is a plus.
There is help around with online marketing, at the BEC were one of them and definitely the most cost effective but there are other businesses that can help if you would rather relieve yourself of the stress.
Generating traffic to your website is all about working with search engines and developing links to and from other sites. Also be sure to change content on your site from time to time.
You can play an active role in marketing your own website by making certain that your web address is printed on every single piece of promotional material you have produced. From cars, uniforms, stationery, invoices, packaging, the products themselves and anything else you can think of.
It doesn’t take a lot of time or money if you pick the right ones to link your site to other sites and this is an excellent way to increase traffic to your website. But be careful to be selective about the sites you choose to link to and from as some can harm your credibility.
Include your web address everywhere you advertise your business. The best website with no visitors is about a useful as an inflatable dartboard.
Advice provided is of a general nature and individual circumstances may vary. It is recommended you seek advice to ascertain your correct course of action.
