What is a Targeted Niche Website?
by David Toomey, Director of the Virtual Shout Web Team
A niche site is a website developed to be laser focused on a specific set of keywords based on people searching for your products and services. It is developed on a separate domain to your branded company domain, however, the look and feel still presents your logo and colour scheme. Except for company and contact details, its content is unique. It allows you to increase your internet presence using techniques that have been combined to generate leads. Think of it like adding another speaker to your sound system.
A niche site generates traffic converts it into calls by using:
• a web of keyword rich, targeted, original content;
• focused domain name
• proven website designs which convert traffic into customers;
• proven search engine optimisation (SEO) techniques; and
• quality internet marketing promotion techniques
Will a Targeted Niche Website Dilute my Brand?
No, it won’t. We design branded niche sites so that your brand is consistent across all of your internet promotions. Just think of it like another marketing channel for your existing brand.
Benefits of a Targeted Niche Website
There are many benefits of having a niche site, most of which relate to getting more traffic.
However, when compared to Google Adwords, the benefits are as follows:
• You will own the site, intellectual property forever
• Once you invest to set up the site, then you get ‘free’ traffic forever
• The traffic will keep coming for a long time after you have invested money to set it up – unlike Adwords where the traffic stops as soon as you stop spending
• If you continue to invest money into the site, the resultant traffic will increase.
• Allows you to more powerfully laser target keywords related to your niche which your existing website might not cover.
Google demands and rewards websites with quality content
In early 2011, Google made changes to their search algorithm which made quality of content a key issue. The algorithm update reduced the rankings of low quality websites, and those sites which publish a huge amount of diverse content. As their aim is to get the best search results to web searchers, therefore, focused sites with quality content, which also follow Google’s guidelines, benefit from better SEO rankings.
To ensure quality, optimised content, we have a team of professional copywriters who we use to develop web copy which is focused on maximising traffic and conversion of that traffic into customers.
