Category Archives: Tackling Technology

“In the real world, companies copy and succeed “. That’s what the Economist says in its 12 May 2012 edition. Its article was aptly titled: “Pretty profitable parrots: For businesses, being good at copying is at least as important as being innovative” History shows that imitators often end up winners. There are several examples cited. Continue Reading

Tuesday May 22, 2012 – Tuesday May 22, 2012 Nirimba TAFE Map and Directions | Register Description: The National Broadband Network is on our doorstep, are you ready? Are you and your staff trained and ready to take advantage of the opportunities for your business? The National Broadband Network (NBN) will be operational in a Continue Reading

Don’t fall through the cracks in the great digital divide – Is your IT up to date? Worried about the IT challenges that your small business is facing? If you are interested in sharing your views, The Council of Small Business of Australia (COSBOA), together with IT Infrastructure solutions company EMC, is hosting a series Continue Reading

If you have a website, you need to promote it. Waiting for people who are surfing the internet to find it is definitely hit-or-miss, and a lack of marketing is the main reason why websites fail. I always say that you can have the best facebook page in the world, with a trillion fans, but Continue Reading

Whether you own an offline or online business, it is evident that the internet provides a wealth of information for your potential customers. I have focused a lot on online marketing because it’s something that hasn’t totally convinced a lot of business owners but I am still a believer that there needs to be a Continue Reading

THE HON NICOLA ROXON MP ATTORNEY GENERAL THE HON JASON CLARE MP MINISTER FOR HOME AFFAIRS MINISTER FOR JUSTICE SENATOR THE HON MARK ARBIB MINISTER FOR SMALL BUSINESS MEDIA RELEASE Tuesday 7 February 2012 CYBER CRIME REMINDER FOR SMALL BUSINESS Attorney General Nicola Roxon and Minister for Home Affairs and Minister for Justice Jason Clare Continue Reading

Mark Buckingham After the first rush of getting a business launched, you focus on making it grow. As you need new IT solutions, you buy the software that seems best for the particular task. Only later do you find out that there is no way to export data from one system to another. You upgrade Continue Reading

David Koch It’s now more important than ever to do market research if you run a business. The world’s changed, which means it’s very likely your customers’ tastes, preferences and budget has changed radically. Let’s say, for example, you run a travel agency – most likely there are far fewer people walking through your door Continue Reading

Zern Liew Many businesses use a spreadsheet like Microsoft Excel to store data when they really need a database. In this day and age where quality information affects everything from your operational effectiveness to your ability to win new business, it is imperative to use the right tools for the job. The practice of using Continue Reading

Small Business Advice: Technology Makeover   Kristin Tucker, of TDK Technologies, boots up some big tips to prolong the life of your business’s Technology.     Social Media in Plain English What is it all about? A short and simple story that illustrates the forces shaping social media.   Google Adwords Setup Guide for Beginners Continue Reading